Innovation is the very life blood of internet marketing and all that is Catalyst7, but even more important is the way we help our clients to innovate and evolve to meet the changing dynamics they face in their businesses.

This can be seen from our search engine friendly web development process to the way we help our clients better understand who is visiting their Website. Here are two quick examples:

Search Engine Friendly Web Development Defined — It might seem natural that your website would be built from the ground up to be search engine friendly. However, as you may have already experienced, this is seldom the case. While from a search engine optimization perspective we can work with almost any client website, there are some websites that are built with search engine exposure as an afterthought. We decided to change all that.

How you benefit —Whether we build your website or not, you can be assured that our experienced, search engine experienced technical team can help you get the most out of your website and help propel you to the top of the search engines.

Internet Marketing as an ROI Driven Strategy — When Catalyst7 started in early 2007, the concept of a long-term commitment to search engine optimization was a new concept, especially for large, well-supported brands. Catalyst7 knew the key to helping our clients appreciate the implications was to convert internet marketing into a fully accountable marketing tool through the use of innovative ROI calculators.

How you benefit —While the concept was simple, it helped our clients to immediately see the impact of small, incremental site improvements. The implications are considerable. We helped our client

• What would be the results if your traffic improved by just five percent?
• How would the bottom line be effected if we increased conversions, but just one percent?